TMA Guild, Denver - Internet Marketing

Specializing In Online Strategic Planning and Tactics For Dealing With Activism, Health, Healthcare Marketing and Crisis Communications

Search Engine Marketing (SEO) - Internet PR - Message Propagation - Community Development

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Internet marketing is about creating an online presence of persuasion.

This requires much more than any one online tactic or channel such as building a website or a blog.  What is required is the kind of comprehensive strategic planning and knowledge of online behaviors and technology that TMA Guild will apply to your business.

So, do we build Web 2.0 websites, blogs, RSS, wiki's, stream video, podcasting, pay-per-click programs (adwords), Search Engine Optimization (SEO), Search Engine Marketing (SEM) and all those other buzz words you hear about?  Yes, but more importantly we develop strategies and tactical plans that make those buzz words meaningful.  We then implement those plans and incorporate available metrics to work towards the most successful online communication.
 

Who Are We


TMA Guild LLC is a Denver Colorado based, full service Internet Marketing company specializing in customized Internet Marketing strategy, creating and implementing the right tactics, online communication and metrics. We provide boutique consulting services and help exponentially raise the level of online awareness and exposure for our clients.  We help our clients achieve their business goals and marketing objectives. 

Founded in 1986 by Owner, Joseph Markwith, TMA has become one of the more progressive Internet Marketing consulting companies.  Our client list and experience spans across three countries and includes a broad range of industries, both consumer and business-to-business.


  • We are an ever-changing, dynamic organization that responds to the advancements and trends in technology and the Internet.
  • We apply practical - yet progressive - strategies and tactics.
  • We provide the highest quality, most creative integrated

    Internet communications

    consulting.
  • We are not a high gloss

    advertising

    agency

    , a tech development company, or a website shop, but we possess all those skills and services.


  • The Internet is one of the most direct, dynamic, progressive, measurable & cost-effective marketing vehicles available.
  • The right Internet Marketing plan should be an "integrator" - if not the driver - of a strategic marketing communications plan.
  • The right Internet Marketing plan must be tailored for each client; "cookie cutter" approaches can not achieve the strongest results.
  • An Internet Marketing plan that consists only of a website is not using all the channels the Internet has to offer.
  • While TMA tends toward more of a PR orientation, the Internet can be approached with one, or a combination, of orientations:  PR, Marketing, Sales or Advertising. - Striking the right balance of approach and aligning expectations up front is critical.
  • Online and offline audiences may vary to some degree in demographics/psychographics; however, their Internet behaviors and expectations are likely to be extremely different.
  • Online persuasion is often subtle, yet deliberate and always authentic.  A simple unassuming link on a site that returns value (preferably different value every time a visitor links) stands a better chance of pulling in visitors deeper, enticing return visits, and likely prompting site referral.
  • online communication at least needs address if not actually implement both the offensive and defensive strategies and tactics.
  • The Internet is a multi channel network of communication where a website is only one of many channels to leverage. Online strategic planning should include exploring and weighting all the available channels for a given client/project.
  • When the above beliefs are in practice more opportunities often arise where the cost of online development can either be greatly reduces and or achieve a measurable ROI. 


TMA News


The latest PEW Internet and American Life Project study of online health search was released October 29th 2006.  The findings are compelling and of vital importance to anyone interested in capturing the attention of health seekers.


PEW Finding:
80% of American Internet users, or some 113 million adults, have searched for information on at least one of 17 health topics.” “Ten million American adults look online for health information on a typical day.”

Implication:

The Internet provides a huge opportunity to communicate with people who are proactively seeking the kind of information you have to offer.  TMA Guild can help you be one of those sources they find.



PEW Finding:

Of the 113 million healthseekers, 44% (approx. 50 million people)
searched on ‘Exercise or fitness’.
Implication:
Efform Video subscription content (www.efform.com) is an ideal resource to include where relevant, in

healthcare

websites.


PEW Finding:

“Successful health information searches may bolster health seekers’ confidence.”

Implication:

Offering relevant credible information online is a great way to increase public education, enhance positive perceptions, and bolster confidence in 

healthcare

.   TMA Guild can help convert a site visitor in a patient, client, partner or employee. 



PEW Finding:

“Most Internet users start at a search engine when looking for health information online.  Very few check the source and date of the information they find.”

Implication:

Healthcare providers and professional medical associations should be responsible for providing current, accurate and professional information on their websites.  TMA Guild can provide solutions that automate the content management ensuring quality and accuracy.

Download the full report here.


pdf PEW Online Health Search 2006 10/11/2006,13:44



 
We're busy.  Really busy.  In the past year TMA has seen it's business grow by 200% with no sign of slowing.  Curious to know who and what we're up to?  Below is a list of recent projects.  Please contact us to find out more.


http://www.healthonecares.com/ HealthONE, a leading

healthcare

provider in Colorado, has contracted TMA Guild of Denver to provide Search Engine Optimization (SEO) consulting for its primary website, HealthONECares.com.
The scope of services TMA will provide includes, search engine metrics, keyword analysis to target most frequently used search phrase, site architecture recommendations, META tag development and content review.   Contact Amy Blair in the HealthONE marketing department for more information.


http://www.chiaricare.com/ which is perhaps one of the better examples of the new trend in Slivercasting online communication.  Chiari Malformation is a rare condition however very common to those who have it.  The Medical Center of Aurora has on staff one of a handful of doctors in the world that can treat this condition.  Chiaricare was design to be easy for medical staff to edit and publish content to the site as well as communicate with patients.
 


http://www.heartone.com/ A highly optimized microsite to compliment HealthONE's cardiac care services.  Among the features in this site you will see third party subscription content integration, including quizzes, animations and calculators.  Additionally we included physician finder database, banner click tracking and rotations to help enhance the visitor experience.  Site automation that allows for easy of use and reduced administrative costs is important to TMA Guild designs.  Included here are is automated site map generation as well as automated re-formatting of site content to help ensure key phrases get linked to appropriate destinations.
 



http://www.onemagazineonline.net/ is a companion website to work with the ONE Magazine published by HealthONE and distributed largely to the Colorado Front Range.  This site features many front-end and back-end technologies and features.  All are designed to enhance the user experience, save on administration costs, propagate information and increase search engine awareness as well as user awareness.  One key aspect of this site being a news and information source is the integration of RSS feeds thus allowing the site content available to a wide range of news aggregators.
 


http://www.healthoneclinics.com/ This project required a total redo of site content, structure and design.  TMA Guild redesigned the navigational structure, work-flow as well as enhanced the existing content management system site performance for search engine compatibility.


http://www.150madison.com/ This real estate project presented a variety of challenges from a web marketing and PR perspective, because of the driving forces of the graphic design.  The parameters set by the

advertising

agency

make this site 90%

advertising

in orientation.  SEO work in real estate is particularly difficult as there is so much online competition, but in this case specifically because the site is heavier on graphic imagery, Flash and Flash Video than it is on web copy.  Design parameters and a very limited budget made this project challenging; however, we were able to sneak in a few search terms that have gained first page results in Google, most notably:
- luxury living Cherry Creek
- Cherry Creek Loft Home
The project had great opportunity for stronger on- and off-line integration that was not implemented; however, that was not included in TMA's scope of work.
 


http://www.efform.com/ Efform Video is subscription website content, developed TMA Guild.  This state-of-the-art subscription-based therapeutic exercise content is made up of 140 frequently prescribed therapeutic exercises that are streamed online through the subscriber’s website.  Each Efform exercise is a streaming video demonstration with audio overlay that can be printed out as a patient reference handout.  Efform content is arranged in easy-to-find, logical categories, to assist physicians, therapists and other clinicians to easily prescribe customized therapeutic exercise routines.  Patients can then access these exercises via the

healthcare

provider’s office computer or from home after the office visit. 



The Arabian Horse Registry – strategic direction and online message propagation
Bellco Credit Union – led a strategic Internet brainstorm session for Agency of Record
Colorado Open Lands – web development
Copper Mountain Fractional Home Ownership –web development, SEO and offline integration (site no longer live)
IntermountainRKH (Public Relations/Government Relations

agency

)
–  led development of Interactive department to support government relations, economic development and PR with online and offline interactive materials, planned and coordinated online communications for Tech Summit 2000 Governor Owens Counsel of Technology with guest speaker Bill Gates, internal promotional video development
Kelli’s Kitchen, caterer (http://www.kelliskitchen.com/) – web development
Sacre Bleu, former French restaurant at 7th & Logan – TMA provided strategy and web work (site no longer live)
Second String Child Care, Kaiser location (http://www.secondstringchildcare.com/) is part of a larger organization, Child Care Partners (http://www.childcarepartners.net/)
Whisper Sign - a TMA developed software for hand-held devices, that teaches finger spell signing, available via third party distributor, Handango.com


Getting Started


Are you really ready to get into the meat of Internet marketing?  We are not talking about having a website, as we have mentioned there are over 8 billion of those, but in addition are you ready to having a real web presence?  Review our online self evaluation to find out.

You are ready for TMA Internet Marketing if . . .

  • You want to dramatically increase your online awareness and exposure.
  • You're ready to use one of the most direct, dynamic, progressive, measurable & cost-effective marketing vehicles available.
  • You desire a tailored customized solution to help meet your company metrics, marketing objectives and communication goals.
  • You prefer working with a company that is practical, yet progressive; seasoned, yet trendy; solid, yet flexible.
  • You desire measurable results and are comfortable with the speed and unlimited opportunities that the Internet offers.

If you answered YES to these statements then you're almost on your way.  TMA Guild can do the rest.  We know the Internet. We understand the online markets. We have command over the technologies.  But we don't know you or your needs. Contact us so that we can create Internet strategies and tactics that meeting your goals, budget and culture.

Gallery


TMA’s approaches web architecture with these core philosophies:
  • Sites must be not only [[SEO]] friendly, but SEO enhanced, extensible, and adaptable to changing SEO requirements and ever-growing user demands.
  • To address today's need for speed in communication, content must be accessible for editing and modification by multiple users, including the client’s marketing professionals, who may have little or no knowledge of web design and layout.
     
    1.
    300rugged.jpg
    2.
    Colorado Open Lands - Front Page.jpg
    3.
    Efform-Home-Page.jpg
    4.
    Inside HealthONE Cardiovascular Services - HeartONE.jpg
    5.
    LIVING in Cherry Creek Colorado - 150 Madison.jpg
    6.
    One.jpg
    7.
    PlexusPage2.jpg
    8.
    The Chiari Treatment Center - Chiari Care.jpg
    9.
    cactus.jpg
    10.
    healthone_clinic_services.jpg
    11.
    healthonecares_sm.jpg
  • Sites must be flexible enough to adapt to a wide variety of graphic design options and needs.
  • Conversely, the graphic design must be flexible enough to accommodate the extensible flexibility of this system, and take into account that the client may be adding content and images. 
  • Additionally, navigational structures may expand over time that could skew graphic design that is too rigid.  Finally, the look of "front end" content management features should look esthetically pleasing as the client edits content (the design should not "break").
  • Most often with Internet marketing focused sites (as compared with

    advertising

    or pure entertainment sites), content is king and data (information) is what drives the surfer to the site; the graphic design  helps reinforce and keep them there. 
  • An important part of interactivity is in data retrieval by visitors- as well as data collection - from users, search engines and other bots.   
  • The design must apply an economy of scale allowing for plug-in expansion including, use of syndicated content, e-commerce, Flash extensions and visitor information collection tools (like surveys, forms, quizzes, web metrics, form-based decision tree navigation/redirection).
  • Adoption of 3rd party Web Services, Web2.0 functionality, AJAX functionality and API's (like Google)
    Ability to push, pull and leverage online content propagation technologies (including but not limited to RSS, XML, SMS, email, blogs, podcasting).




 
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